A synthetic outdoor basketball court surfaced by Atlas Track &
Tennis at Nike World Campus, Beaverton, Oregon was recently dedicated
to Cynthia Cooper of the WNBA Houston Comets. Atlas was selected
to provide the synthetic surface for its quality of workmanship
and commitment to its products, much like the work ethic and commitment
of the star of the four-time WNBA champions.
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Partnership
to provide environmentally friendly track surfaces
Beaverton, OR, September 11, 2000 — Nike, Inc., and Atlas
Track & Tennis have formed a strategic alliance that will provide
high quality, cost-effective and environmentally responsible synthetic
running track surfaces.
Through the new partnership, Nike will supply Nike Grind, recycled
rubber from old athletic shoes — any brand, not just Nike,
to Atlas to be incorporated as the rubber in the construction of
its running track surfaces.
The Nike and Atlas strategic alliance fulfills mutual commitments
to the environment and continues Atlas' use of post-consumer products.
Atlas is the fifth sport surfacing company that Nike has aligned
with to incorporate Nike Grind into high-quality surfacing.
Finding a new use for worn-out athletic shoes is a commitment
of the Nike Reuse-A-Shoe program. By working together, Nike, Inc.,
and Atlas Track & Tennis can have a positive effect on the environment
by finding a positive place for a huge amount of "shoe waste" that
would normally go to landfill. In addition, a portion of the proceeds
from the sale of all Atlas products with Nike Grind will be donated
to fund the construction of running tracks in under-served communities.
The Nike Reuse-A-Shoe program collects and recycles more than
two million used athletic shoes each year by cleaning, cutting and
grinding them up to create a material called Nike Grind.
Nike, Inc., headquartered in Beaverton, Oregon, markets its products
in more than 100 countries and is the world's leading sports and
fitness company. Further information about Nike Grind can be obtained
from the Reuse-A-Shoe
section of the nikebiz.com web site.
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